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Beauty Industry

Elizabeth Arden Collaborates with Emoji in China

Unveils co-branded gift box and new packaging.

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By: Charlie Sternberg

Associate Editor

The Emoji Company and Medialink Animation International are collaborating with beauty brand Elizabeth Arden to launch a co-branded gift box and new packaging in China.
 
The co-branded gift box includes ACE eye cream, Pink Capsules and Ceramide Micro Essence, and features a handle in the box which switches the Emoji brand icons from “cool” to “I have a crush on you.” The cap on each product features a limited-edition Emoji brand design.
 
“The Elizabeth Arden x Emoji crossover brand collaboration breathes new air into the consumer-product social experience, using classic products and a trendsetting language to demonstrate Elizabeth Arden’s pioneering beauty philosophy and the emoji brand’s infinite creative possibilities,” said Marco Hüsges, founder and chief executive officer, The Emoji Company.

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